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Word came down from Ford today with an ok to sell which really means ok to ship.....I know we have all heard it before, except this time.....It's about to get real!

From Wikipedia, the free encyclopedia The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a product is the price at which its manufacturer notionally recommends that a retailer sell the...

Funny, dealers weren’t hearing “dealers have to make money” when supply out paced demand. I know dealers were selling F150 Raptors close to invoice a few years ago. MSRP means Manufacture Suggested Retail Price…….note the word SUGGESTED.